SaaS Company Conference Giveaway:
3,200 Kits in 25 Days

Client

Cloudlytics — US-based BI software company with 500+ enterprise clients

Scenario and Challenge

Cloudlytics was preparing for their annual user conference "Unlock 2025" (3,000 attendees) plus a quarterly sales incentive program. They needed a premium giveaway kit that would:

• Serve both conference attendees (2,000 kits) and sales team gifts (1,200 kits)
• Include 3 items: 20oz stainless steel tumbler + foldable backpack + 64GB metal USB drive
• Feature consistent branding across all items
• Deliver in under 30 days

The problem: Their previous US supplier quoted $18.50/kit (including domestic shipping) — 50% over budget. The same supplier required 5,000 MOQ per item, forcing overstock.

Our Solution

We proposed a "combo pack" strategy: 3 different product categories bundled as one kit. Each item screen printed with Cloudlytics' logo in Pantone-matched colors.

Factory-direct pricing: $6.80/kit FOB Ningbo — 63% savings from their previous supplier.

Timeline

Results

• Total cost reduced from $59,200 to $21,760 — saved $37,440
• 200+ attendees posted the tumbler on LinkedIn, generating organic brand awareness
• Sales team reported 92% satisfaction rate with the giveaway quality
• Cloudlytics renewed for Q4 holiday merchandise